--- title: TwinsAI Variable Data Integration Guide description: "# Meta Description for TwinsAI Variable Data Integration Guide\n\nLearn how to leverage TwinsAI's variable system to personalize customer communications by integrating data from HubSpot and Salesforce CRMs. This comprehensive guide covers all supported variables, implementation examples, and troubleshooting tips to enhance your outbound messaging and AI assistant prompts with dynamic customer data." --- [Skip to content](https://support.twinsai.com/twinsai-variable-data-integration-guide#main-content) English - United States Show submenu for translations [![twinsai-horizontal-logo-300x84](https://support.twinsai.com/hs-fs/hubfs/twinsai-horizontal-logo-300x84.png?width=143&height=40&name=twinsai-horizontal-logo-300x84.png)](https://www.twinsai.com) Open main navigation Close main navigation - English - United States Show submenu for translations - [Contact us](https://www.twinsai.com/contact) [Contact us](https://www.twinsai.com/contact) How can we help you? - There are no suggestions because the search field is empty. 1. [TwinsAI Help Docs](https://support.twinsai.com/?hsLang=en-us) 2. [Support](https://support.twinsai.com/support?hsLang=en-us) # TwinsAI Variable Data Integration Guide ### Overview #### TwinsAI supports dynamic content personalization through variables from multiple CRM platforms. This guide explains how to use these variables in your AI assistant prompts, outbound messages, and voicemails to create personalized customer communications. #### What Are Variables? Variables are placeholders that automatically populate with specific customer information from your CRM. By including these variables in your messages, you can personalize your communications without manually entering customer details each time. #### Supported Variables TwinsAI supports integration with multiple CRM platforms. Below are the available variables for each supported system. ### TwinsAI Default Variables ### ![Screenshot 2025-12-04 at 13.43.51](https://support.twinsai.com/hs-fs/hubfs/Screenshot%202025-12-04%20at%2013.43.51.png?width=633&height=607&name=Screenshot%202025-12-04%20at%2013.43.51.png) #### How to Use Variables When creating content in TwinsAI, simply insert the variable codes where you want the customer information to appear. For example: ### Sample AI Assistant Prompt ### ![](https://support.twinsai.com/hs-fs/hubfs/image-png-May-19-2025-09-44-28-2714-PM.png?width=670&height=112&name=image-png-May-19-2025-09-44-28-2714-PM.png) ### Sample Outbound Message ### ![](https://support.twinsai.com/hs-fs/hubfs/image-png-May-19-2025-09-45-24-7099-PM.png?width=670&height=192&name=image-png-May-19-2025-09-45-24-7099-PM.png) ### Sample Voicemail Script ### ![](https://support.twinsai.com/hs-fs/hubfs/image-png-May-19-2025-09-47-13-8638-PM.png?width=670&height=94&name=image-png-May-19-2025-09-47-13-8638-PM.png) #### Best Practices 1. **Always have fallbacks**: Some contact records may have incomplete information. Consider using conditional logic or default values for missing data. 2. **Test before sending**: Preview your messages with sample data before sending to ensure variables are rendering correctly. 3. **Privacy considerations**: Be mindful of including sensitive information in outbound communications. 4. **Variable formatting**: Variables must be formatted exactly as shown (including curly braces) to work properly. #### Troubleshooting If variables are not populating correctly: - Verify the variable syntax is correct () - Check that the corresponding field exists in your CRM - Ensure the contact record contains the information you're trying to reference - Confirm your CRM integration is properly configured For additional support, please contact the TwinsAI support team. --- *Last Updated: May 19, 2025* - [Features](https://support.twinsai.com/features?hsLang=en-us) - [Integrations](https://support.twinsai.com/integrations?hsLang=en-us) - [Support](https://support.twinsai.com/support?hsLang=en-us) [![TwinsAI Horizontal Logo](https://support.twinsai.com/hs-fs/hubfs/twinsai-horizontal-logo-130x42.png?width=130&height=42&name=twinsai-horizontal-logo-130x42.png "TwinsAI Horizontal Logo")](https://www.twinsai.com) [mailto:email@email.com](mailto:email@email.com) Copyright © 2026, TwinsAI, Inc.