---
title: "How to Automate Outbound Calls: HubSpot + TwinsAI"
description: "Internal Article Title: TwinsAI HubSpot Workflow Integration Guide\nPublic Page Title: How to Integrate TwinsAI with HubSpot Workflows for Instant Lead Calling\nURL Slug: integrate-twinsai-hubspot-workflows\nMeta Description: Learn how to trigger instant AI-powered phone calls from HubSpot form submissions. Follow this step-by-step guide to automate lead engagement with TwinsAI.\nCategory: Integrations\nSub-category: Automation\nKeywords: TwinsAI, HubSpot, Workflows, AI Calling, Lead Automation, Sales AI, Form Submissions"
---
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# How to Automate Outbound Calls: HubSpot + TwinsAI
This guide will walk you through integrating **TwinsAI** with your **HubSpot** workflows. By the end of this setup, your AI assistant will automatically call new leads the moment they submit a form on your website or after your custom workflow setup.
---
### **Prerequisites**
1. **Connect Accounts:** Ensure your HubSpot account is connected within the TwinsAI Web or Desktop application.
2. **Assistant Ready:** Verify you have created and configured at least one AI assistant in your TwinsAI dashboard.
3. **HubSpot Automation:** Ensure your HubSpot subscription includes access to Workflows.
---
### **Step-by-Step Configuration**
#### **1. Set Your Trigger**
- In HubSpot, create a new **Workflow**.
- Define your **Enrollment Trigger** (e.g., "Form Submission").
- Select the specific form on your website that should trigger the call.
#### **2. Add the TwinsAI Action**
- Click the **(+) plus icon** to add a new action to the workflow.
- Scroll down the sidebar to the **Integrated Apps** section.
- Select **TwinsAI for calling and SMS**.
- Choose **Twin Outbound Calls**.
#### **3. Configure the Call Details**
- **Select Assistant:** Choose the specific AI assistant you want to handle the call from the dropdown menu.
- **Phone Field:** Map this to the **Mobile Phone** property.
- **Save:** Click save to lock in the action.
#### **4. Review and Activate**
- Click **Review and Turn On** in the top right corner.
- Confirm your enrollment criteria.
- Select **Turn On** to go live.
---
### **What Happens Next?**
When a user submits a form on your site, TwinsAI will **instantly** trigger a phone call. The AI will engage the lead in a natural conversation based on the products or services defined in your assistant's settings.
**Pro Tip:** Ensure your AI assistant's "Knowledge Base" is updated in the TwinsAI app before turning the workflow on to ensure the information provided during calls is accurate.
If you need assistance configuring your prompt for an entire inbound workflow, please don’t hesitate to [contact support](mailto:support@twinsai.com).
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